Course Outline

    1. Welcome Message - Certificate in the Business of Australian Football

    2. Some Background...

    3. Course Outcomes and How to Use it

    4. How to use the course platform

    5. Before we begin...

    1. Introduction to Recruiting and Talent Identification (What is Recruiting?)

    2. Fundamentals of Recruiting and Talent Identification - (Recruiting Process)

    3. Recruiting Process (Exercise)

    4. Fundamentals of Recruiting and Talent Identification - (What to look for?)

    5. Fundamentals of Recruiting and Talent Identification - (Player Analysis)

    6. Skills required to be a Recruiter - (Finding Undervalued Talent )

    7. Skills required to be a Recruiter (Writing match reports)

    8. Skills required to be a Recruiter (Profiling players - Why and How to assess Character traits?)

    9. Player Profiling (Exercise)

    10. Skills required to be a Recruiter (Decision Making)

    11. Skills Required to be a Recruiter (Thinking Fast and Slow)

    12. Career as a Recruiter

    13. Test your learning (Fundamentals of Recruiting and Talent Identification)

    14. Module Summary

    15. Key Learnings- Module Reflection Exercise

    16. Talent ID and Recruiting Q&A

    17. Module 1 Slides - Introduction to Recruiting and Talent Identification

    1. Introduction to List Management (Role of the List Manager)

    2. List and Recruiting Structure - List Management (Exercise)

    3. Fundamentals of List Management (Strategy and Governance)

    4. List Management Meetings

    5. List Strategy Impacts - List Management (Exercise)

    6. Fundamentals of List Management (Drafting-Needs v Talent))

    7. Fundamentals of List Management (Total Player Payments)

    8. Skills required to be a List Manager (Trade Criteria and Checklist)

    9. Trade Criteria Checklist (Exercise)

    10. Skills required to be a List Manager (List Analysis)

    11. Skills required to be a List Manager (Player Contracting)

    12. Skills required to be a List Manager (Negotiation Skills)

    13. Player Negotiation Scenario

    14. List Management Disagreements

    15. Future thinking - List Management (Exercise)

    16. Career as a List Manager

    17. Pathway to become a List Manager

    18. Test your learning - Foundations in List Management

    19. Key Learnings- Module Reflection Exercise

    20. List Management Module Summary

    21. Module 2 Slides - Foundations in List Management

    1. Introduction to Football Management

    2. Fundamentals of Football Management (Football Strategy)

    3. Football Strategy (Exercise)

    4. Fundamentals of Football Management (List Management)

    5. Fundamentals of Football Management (High Performance and Medical Programs)

    6. Fundamentals of Football Management (Coaching)

    7. Senior Coach Selection Process (Exercise)

    8. Fundamentals of Football Management (Football Operations)

    9. Fundamentals of Football Management (Wellbeing Program)

    10. Fundamentals of Football Management (AFLW)

    11. Program Integration - Football Management (Exercise)

    12. Fundamentals of Football Management (Integrity and Risk Mgt)

    13. Differences between AFL and AFLW Programs

    14. Skills required to be a Football Manager (Performance Indicators)

    15. Performance Indicators (Exercise)

    16. Skills required to be a Football Manager (Management)

    17. Skills required to be a Football Manager (Understanding & managing an AFL Soft Cap)

    18. Test your learning - Managing a Football Budget

    19. Skills required to be a Football Manager (Working with the Media)

    20. Skills required to be a Football Manager (Media Messaging)

    21. Skills required to be a Football Manager (Overcoming Challenges)

    22. Future thinking - Football Management (Exercise)

    23. Career as a Football Manager

    24. Test your learning - Managing and Leading a Football Department

    25. Key Learnings- Module Reflection Exercise

    26. Module Summary

    27. Football Management Q&A

    28. Module 3 Slides - Managing and Leading a Football Department

    1. Key Learnings - Course Reflection Exercise

    2. Congratulations on completing the course

    3. Career Q & A

    4. All Slides - Certificate in the Business of Australian Football

    5. More resources for you

    6. Before you go...

Program has been designed to support sports students and industry professionals to enhance their understanding of the skills required to be successful in the business of Australian Football.

  • Certificate in the Business of Australian Football, awarded on completion. Cost - $990 (or 6 monthly payments of $165).
  • Self paced online learning course
  • 80+ lessons covering 4 modules in Recruiting, List Management, Football Management and Player Agent

Course Outcomes

Gain required skills and build industry networks

  • Develop the skills and knowledge you need to be successful in the business of AFL

  • Gain industry insights from experienced industry staff

  • Learn how to become a professional recruiter, list manager, football manager and player agent

  • Build your network in the AFL and sports industry

Course Content

In depth analysis on the Business of AFL Football including;

  • AFL Recruiting - Fundamentals of Recruiting and Talent Identification

  • AFL List Management - Foundations of List Management

  • AFL Football Management - Managing and Leading a Football Department

  • AFL Player Agent - Succeeding as a Player Agent

  • Career Planning and Networks

Instructor

Brad Lloyd

Experienced AFL administrator & course instructor

Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.

Take the next step and start learning today

Apogee Sports Newsletter

Receive your weekly AFL insights, jobs and latest course updates every Friday Morning 👇

For enquiries, enrolment or scholarship questions, we'd love to hear from you.